WAY LOGO TOWEL – SHELL

WAY IS A LIFESTYLE BRAND THAT IS BASED IN COPENHAGEN BUT CATERS TO THE WORLD. THE BRAND WAS FOUNDED IN 2019 ON THE IDEA OF CREATING PREMIUM ECO-FRIENDLY PRODUCTS THAT MINIMIZE A TRAVELLER’S CLIMATE FOOTPRINT. THE THREE FOUNDERS OF WAY ARE ALL TRAVEL ENTHUSIASTS, WHO HAS COME TO REALIZE THAT IF WE WANT TO KEEP EXPLORING THE WORLD, WE WILL HAVE TO CHANGE THE WAY WE DO IT.

100 X 220 CM

640 GM

SHELL COLOUR

70 % ORGANIC COTTON & 30 % RECYCLED COTTON

MADE IN PORTUGAL THROUGH CERTIFIED PARTNER

THE WAY TOWEL IS DESIGNED TO BE BIG ENOUGH TO COVER YOUR ENTIRE SUNBED YET STILL LIGHT ENOUGH TO PACK. THE TOWEL IS PERFECT FOR SUNBATHING AND AIR DRIES EASILY.

OUR PACKAGING IS MADE FROM CERTIFIED ORGANIC COTTON COATED WITH NATURAL CORN WAX. REUSE IT AS A BAG FOR YOUR DAMP TOWEL OR SWIMWEAR AND KEEP THE REST OF YOUR ITEMS IN YOUR BEACH BAG DRY.
WOVEN FRONT FOR LAYING ON

TERRY BACK TO DRY YOUR SKIN

WAY SIGNATURE LOGO IN TERRY ON FRONT

FRINGE END DETAIL

DOUBLE RAISED LINES

LOGO HOOK

WAY ACKNOWLEDGE THAT ANY PRODUCTION HAS AN IMPACT ON THE ENVIRONMENT. WAY AIMS TO MINIMIZE OUR IMPACT AS MUCH A POSSIBLE BY ONLY USING ORGANIC COTTON FROM CHEMICAL-FREE FIELDS AND RECYCLED COTTON MADE FROM USED GARMENTS. EVERYTHING FROM MAKING THE YARN TO FINAL QUALITY CONTROL IS DONE IN-HOUSE AT OUR CERTIFIED PARTNER IN PORTUGAL WHICH ENSURES AN ETHICALLY PRODUCED TOWEL OF EXCEPTIONAL QUALITY.
WAY DONATES TO THE GLOBAL MOVEMENT TAKE3FORTHESEA, WHO ENCOURAGE PEOPLE TO PICK UP THREE PIECES OF RUBBISH AT THE BEACH. FOR EVERY WAY TOWEL SOLD A PERSON WILL BE EDUCATED THROUGH A WASTE AND PLASTIC POLLUTION PROGRAMME. LET'S CLEAN THE BEACHES.